Hello Fresh vs Blue Apron: Which Meal-Kit Delivery Service is Right for You?

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If you’re a busy person looking for ways to eat delicious, home-cooked meals more often, a meal kit subscription might be just what you need.

Hello Fresh and Blue Apron are the two most popular meal-kit delivery services. They send pre-packaged ingredients to your home along with easy-to-follow recipes so you can enjoy new, exciting meals every week.

But the question is: Which company should you choose?

In this review, we’ll compare the pros and cons of Hello Fresh vs Blue Apron, to help you find the best option for you.

Quick Note: Right now, we’re able to offer a special discount on HelloFresh! 

Here’s a side-by-side comparison to kick things off.

Hello Fresh vs Blue Apron

	Hello Fresh	Blue Apron
Trustpilot Rating (a popular website where customers review online businesses)	8.6/10 – ‎11,755 reviews	7.4/10 – ‎1,437 reviews
Plan details	2 or 4 people, 2-4 recipes per week.	2 or 4 people, 2-4 recipes per week.
Price per meal	$8.74 – $9.99	$7.49 – $9.99
Headquarters	Berlin	New York City
Delivers to	Contiguous U.S., United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland and Canada.	Contiguous U.S.
Satisfaction Guarantee?	Yes	Yes
Vegetarian plan options	2 or 4 people, 3 recipes per week	2 people, 2 or 3 recipes per week.
Wine Club?	Yes	Yes
Support	Email, phone, 24-hr live chat	Email, Phone

Hello Fresh Overview

HelloFresh.com

Hello Fresh is headquartered in Berlin, Germany. Founded in 2011, it was one of the first meal-kit delivery services.

Like Blue Apron, Hello Fresh delivers tasty meals with pre-packaged ingredients right to your door. You can let them pick the meals for you based on your preferences, or choose them yourself if you’re a discerning diner or someone who deals with food allergies.

One unique pro of Hello Fresh vs Blue Apron and many similar companies is Hello Fresh is available in 10 countries around the globe, with operations in the United States, United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland and Canada.

Another cool feature of Hello Fresh is that, in addition to its classic menu, the company also offers a separate, more “kid-friendly” menu, with meals that are less spicy and less exotic.

Hello Fresh also maintains 24/7 live chat support on its website, unlike Blue Apron, who only offers email and phone support during business hours.

Hello Fresh Pricing

Hello Fresh has several plans diners can choose from.

Classic Plan Options — serves 2 or 4 people.

Shipping costs $6.99 – $7.99 depending on how many recipes you choose. It’s factored in to our “total costs” below.

Recipes per week	Price per serving	Total cost per week
2	$9.99	$47.95
3	$8.99	$60.93
4	$8.99	$78.91
2	$8.99	$78.91
3	$7.49	$96.87

Recipes per week	Price per serving	Total cost per week
2	$8.99	$78.91
3	$7.49	$96.87

Family Plan — serves 4 people, $6.99 shipping (included below)According to Hello Fresh’s customer service team, the Family Plan is “more kid-friendly and less spicy and less exotic” compared to the Classic Plan.

Servings	Price per serving	Total cost per week
2 recipes per week	$7.87	$69.95
3 recipes per week	$7.49	$96.87

Vegetarian Plan — serves 2 or 4 people, $6.99 shipping (included below)

2 people

Recipes per week	Price per serving	Total cost per week
3	$8.99	$60.93

4 people

Recipes per week	Price per serving	Total cost per week
2	$8.99	$78.91
3	$6.99	$90.87

Hello Fresh Reviews

According to Trustpilot, a popular site that allows customer to leave reviews for online businesses, Hello Fresh has a rating of 8.6/10, with ‎11,755 reviews.

Hello Fresh Pros

• A bit better reviewed than Blue Apron on Trustpilot
• Offers a separate, kid friendly menu for their Family Plan
• Delivers to 10 countries
• Offers 24/7 live chat support on their website

Blue Apron Overview

BlueApron.com

Blue Apron is a rival of Hello Fresh, founded in 2012 and headquartered in New York City.

Blue Apron prides itself on helping people create delicious, home-cooked meals, with no cooking experience required. The company promotes “meat with no added hormones, sustainably-sourced seafood and farm-fresh, seasonal produce.”

Blue Apron sends its pre-portioned ingredients right to your door, so all you have to do is follow the simple recipes included to prepare delicious meals like:

• Spiced Beef Wraps with Butter Lettuce Salad
• Seared Chicken in Coconut-Peach Broth with Bok Choy & Jasmine Rice
• Cavatelli & Shrimp with Summer Vegetables
• Vegetable Fried Rice with Broccoli, Carrots, & Spicy Pepper Sauce
• Fresh Basil Fettuccine with Zucchini, Tomatoes,  & Goat Cheese
• Chipotle Sweet Potato & Quinoa Bowl with Marinated Vegetables & Crispy Tortilla Strips
• Ras el Hanout Chicken with Farro Salad and Cucumber-Yogurt Sauce
• Beef & Mushroom Burgers with Roasted Onion & Marinated Cabbage

A pro of Blue Apron vs Hello Fresh is its family plan is a bit cheaper — $9 per week for the 3 recipe option.

A weakness of Blue Apron vs Hello Fresh is they only delivery to the contiguous United States.

Blue Apron Pricing

Classic Plan (serves 2 people) — $9.99 per serving.

Servings	Shipping	Total cost per week
2 recipes per week	$7.99	$47.95
3 recipes per week	FREE	$59.94

Family Plan (serves 4 people) — shipping is free.

Servings	Price per serving	Total cost per week
2 recipes per week	$8.99	$71.92
3 recipes per week	$7.99	$95.88
4 recipes per week	$7.49	$119.84

Vegetarian Plan (serves 2 people) — $9.99 per serving.

Servings	Shipping	Total cost per week
2 recipes per week	$7.99	$47.95
3 recipes per week	FREE	$59.54

Blue Apron Reviews

On Trustpilot, Blue Apron has a rating of 7.4/10, with ‎1,437 reviews.

Blue Apron Pros

• The 3-recipe family plan is $9 cheaper per week than Hello Fresh
• Offers a 4-recipe family plan and a 2-recipe vegetarian plan (Hello Fresh does not)
• Designed for people who don’t have much cooking experience

So, which meal-kit delivery service is right for you: Blue Apron or Hello Fresh?

Now that we’ve compared Blue Apron vs Hello Fresh, let’s summarize the key differences.

Hello Fresh offers a classic menu and kid friendly menu.

They have a slightly higher review score on Trustpilot.

They also have 24-hour live chat support.

Blue Apron’s Family Plan is cheaper than Hello Fresh’s — $9 cheaper per week (for the 4 person, 3 recipe plan).

The service is designed for people who don’t have much cooking experience.

Blue Apron also offers a 4 recipe option on their Family Plan, whereas Hello Fresh’s Family Plan caps out at 3 recipes. And they offer a 2 and 3 recipe option on their Vegetarian Plan, while Hello Fresh only offers 3 recipes.

We hope this review will help you pick the best meal delivery service for your families needs and goals!